OUR VALUES

We're proud to be an ethical and sustainable company.

PREPARED FOR TOMORROW

When we talk about delivering good food, we're not just talking about how delicious it tastes.

We try and prepare all our meals in a way that respects the world around us, the suppliers we partner with and the people we’re delivering to.

Our award-winning chefs, Phil and Liam, develop all our recipes, working closely with our registered dietitian. Together they create meals that are tasty and delicious.

Right from the start

One of the biggest ways we can have a positive impact is to make sure we’re sourcing all our ingredients in the right way.

We build relationships with suppliers and partners we trust and who share our values, which is why we’re proud supporters of the British and Irish food and farming industries. Indeed, all the beef in our beef section (with the exception of corned beef) is sourced from British and Irish farmers.

Rest assured, we work with our suppliers to understand where our food has come from. Over 90% of our meals and desserts are made in Trowbridge, Wiltshire, where we’ve been based for over 25 years.

Closer to home

We think it’s important to know the provenance of all the food we prepare.

And we’re especially committed to sourcing food from the UK and are proud to use as many UK farmers and producers as our recipes and high standards will allow.

Even our spaghetti is made in the UK using authentic Italian durum wheat. And as our menu continues to grow, we’re always on the lookout for new UK suppliers who can provide more tasty ingredients for our delicious meals.

A world of respect

Of course, we do buy from carefully selected suppliers abroad.

That is why we are members of the Ethical Trading Initiative. As much as we love keeping things local, we know sustainability and responsible sourcing is a worldwide issue. So we’re also taking action on a global scale.

The cocoa we use in many of our desserts is Fairtrade. While all our palm oil is certified sustainable by the Roundtable on Sustainable Palm Oil (RSPO) – making sure the impact it has on the environment is as small as possible.

We want all our customers to enjoy our food with peace of mind, confident that the food they’re enjoying is prepared responsibly.

We're proud to have won our third Queen's Award

This award recognises our commitment to conducting business in a way that impacts positively on the environment, society and the economy.

From being a member of leading organisations who make a real difference to the world around us, such as the UK Plastics Pact and the Ethical Trade Initiative, as well as supporting local communities and charities, we put sustainability at the heart of everything we do.

Right for the future

As a business with community at its heart, it’s our duty to continually rethink the packaging we use. And no material is higher on our – or the world’s – agenda than plastic.

Like many businesses, we use plastic. But we’re reviewing and working hard to find solutions that are better for the planet.

Our food trays for instance are made from CPET plastic - a plastic that can safely handle being frozen to -40°C and heated to over 220°C, so it’s perfect for the job. The good news is our CPET is made of 60% recycled materials. Unfortunately, not all councils currently recycle it, which is why we’re looking for alternatives. The alternatives we’ve explored so far haven’t been right, for example, cardboard trays still need a plastic inner which is also hard to recycle. But we’ll keep looking.

That’s why we’re founding members of the UK Plastics Pact, an initiative which brings together several of the UK’s leading brands to tackle the plastic challenge. We’re committed to hitting ambitious targets by 2025, including 100% of plastic packaging to be reusable, recyclable or compostable. In addition, we only use the packaging we absolutely need so unlike a lot of retailers we don’t use cardboard sleeves on our meals.

We know there’s a long way to go before the threat of single-use plastic is reduced – but we won’t stop until we get there. Find out more about the UK Plastics Pact here.

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