It’s a belief we carry with us in all we do; treating our planet respectfully, our suppliers fairly, and our customers with the appreciation they deserve.
One of the biggest ways we can have a positive impact is to make sure we’re sourcing all our ingredients in the right way. We build relationships with suppliers and partners we trust and who share our values, which is why we’re proud supporters of the British and Irish food and farming industries. Indeed, all the beef in our beef section (with the exception of corned beef) is sourced from British and Irish farmers. Rest assured, we work with our suppliers to understand where our food has come from. Over 90% of our meals and desserts are made in Trowbridge, Wiltshire, where we’ve been based for over 25 years.
We’re also founding members of the UK Plastics Pact, an initiative which brings together 41 of the UK's leading brands to tackle the plastic challenge. It's purpose is to transform the plastic packaging system in the UK, keeping plastic in the economy and out of the ocean, by pledging to a series of ambitious targets to reach by 2025, including; 100% of plastic packaging to be reusable, recyclable or compostable.
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