OUR VALUES

We're proud to be an ethical and sustainable company.

​PREPARED FOR TOMORROW

When we talk about delivering good food, we're not just talking about how delicious it tastes.

We try and prepare all our meals in a way that respects the world around us, the suppliers we partner with and the people we’re delivering to.

Our award-winning chefs, Phil and Liam, develop all our recipes, working closely with our registered dietitian. Together they create meals that are tasty and delicious.

Right from the start

One of the biggest ways we can have a positive impact is to make sure we’re sourcing all our ingredients in the right way.

We build relationships with suppliers and partners we trust and who share our values, which is why we’re proud supporters of the British and Irish food and farming industries. Indeed, all the beef in our beef section (with the exception of corned beef) is sourced from British and Irish farmers.

Rest assured, we work with our suppliers to understand where our food has come from. Over 90% of our meals and desserts are made in Trowbridge, Wiltshire, where we’ve been based for over 25 years.

Closer to home

We think it’s important to know the provenance of all the food we prepare.

And we’re especially committed to sourcing food from the UK and are proud to use as many UK farmers and producers as our recipes and high standards will allow.

Even our spaghetti is made in the UK using authentic Italian durum wheat. And as our menu continues to grow, we’re always on the lookout for new UK suppliers who can provide more tasty ingredients for our delicious meals.

A world of respect

Of course, we do buy from carefully selected suppliers abroad.

That is why we are members of the Ethical Trading Initiative. As much as we love keeping things local, we know sustainability and responsible sourcing is a worldwide issue. So we’re also taking action on a global scale.

The cocoa we use in many of our desserts is Fairtrade. While all our palm oil is certified sustainable by the Roundtable on Sustainable Palm Oil (RSPO) – making sure the impact it has on the environment is as small as possible.

We want all our customers to enjoy our food with peace of mind, confident that the food they’re enjoying is prepared responsibly.

We're proud to have won our third Queen's Award

This award recognises our commitment to conducting business in a way that impacts positively on the environment, society and the economy.

From being a member of leading organisations who make a real difference to the world around us, such as the UK Plastics Pact and the Ethical Trade Initiative, as well as supporting local communities and charities, we put sustainability at the heart of everything we do. 

Right for the future

As a business with community at its heart, it’s our duty to continually rethink the packaging we use. And no material is higher on our – or the world’s – agenda than plastic.

Like many businesses, we use plastic. But we’re reviewing and working hard to find solutions that are better for the planet.
As a business with community at its heart, it’s our duty to continually rethink the packaging we use. And no material is higher on our – or the world’s – agenda than plastic.

As of December 2019 we’re excited to announce that we’re introducing new food packaging to reduce our use of single use plastic.

Soon you’ll see our new widely recyclable packaging, which is made from 80% recycled material, using 100% green energy. You’ll notice the trays vary in colour; this depends on the colours of the different recycled materials used to make them.  But while the colour may be a surprise, you’ll find your same delicious meals inside. You’ll start to see them very soon – starting first on our Mini Meals, we hope you like them as much as we do!
 

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