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At Wiltshire Farm Foods we work hard to make sure that not only do our customers have a range of fantastic meals to choose from, a simple and straight-forward way to buy online and an exceptional delivery service, but also that your privacy and security is looked after whilst visiting our website.
With this in mind, we've created the following Questions and Answers to help explain the recent amendment to the 'EU Cookie Law', which has been introduced to help ensure that internet users' security is not jeopardised whilst they're online.
Q. What is it that's changed and why?
A. The EU Privacy and Electronic Communications regulations of 2003, or more frequently referred to as the 'EU Cookie Law' were adopted by all EU countries in May 2011.
The 'EU Cookie Law' was introduced to help internet users understand how information on the ways they interact with websites is collected, and how any details they provide are stored. The regulations also ensure that websites do not capture any information that risks customers' online security.
Q. What is a cookie?
A. A cookie is a small text file that is placed on a website visitor’s computer hard drive. It is generated by a web page server, which is basically the computer that operates a website. A cookie can be thought about as an internet user’s identification card, which tells a website that a user has returned.
A cookie remembers information about a specific website, for example font size selection, and the information is restricted to a specific domain, for example www.wiltshirefarmfoods.com
Q. Are cookies dangerous?
A. No. Cookies are simply small text files that contain pieces of information such as a site name and unique user identification. A cookie only contains data, it is not a computer programme and so it can't contain a virus or spyware.
Cookies are stored on, but cannot access a user’s hard drive. This means that a cookie cannot read other information stored on the hard drive, or get a user’s email address etc. They only contain and transfer to the server as much information as the user themselves have disclosed on a certain website.
Q. How do cookies work?
The site then “recognises” that you have visited that site before, and in some cases tailors the content you see to take account of that fact. For example, it can vary the types of products you see on the website according to whether you’ve bought or looked at similar products in the past.
Cookies can be quite sophisticated, and are generally regarded as beneficial to internet users, making interaction with websites simpler and more relevant, and online shopping easier.
Cookies can also be used by web analytics tools for website owners and managers to understand how their website is being used, where visitors are coming from and what they are doing on the website.
Q. Are there different types of cookies?
A. Yes. There are several different types of cookies that are used on the internet. Each different type is used in a separate way, and collects different types of information from the website users.
Our website ordering system requires cookies to be enabled. If you do not have cookies enabled you will be re-directed to www.wiltshirefarmfoods.com/cookies for more information on how to enable cookies.
The different types of cookies are:
These are cookies that are stored on a website user’s computer memory only during that particular browsing session (the time you are logged onto the internet). These cookies are then automatically deleted from the user’s computer once the web browser is closed down. And sometimes just after a certain time period has elapsed – for example on mobile devices where the concept of “closing your browser” is less relevant.
These cookies normally store a session identification that is collected anonymously from the user. For example, allowing you to move from one page to another, without having to constantly log back into the website. They are widely used by commercial websites, usually to keep track of what a consumer has added to their shopping basket.
Session cookies are never written on the hard drive, and they do not collect any information from a user’s computer. They are considered relatively unobtrusive from a privacy perspective.
A session cookie is often referred to as a “First Party” cookie, which means it is restricted to the same domain as the website you are viewing. For example, if you are visiting www.wiltshirefarmfoods.com a first party cookie would only be readable by pages inside www.wiltshirefarmfoods.com
Permanent, persistent or stored cookies
These are cookies that are stored on a user’s computer, and are not deleted when the user’s web browser is closed. Permanent cookies can be used to remember user preferences for a particular website, allowing these preferences to be used in future browsing sessions.
Permanent cookies can be used to identify individual users, and may be used by websites to analyse users’ surfing behaviour within the website. A common use of a persistent cookie is the “keep me logged in” function, and for this to work the cookie must be stored after the user closes their browser.
These cookies can also be used to provide information about the number of visitors to a website, how long visitors stay on the website, and the general performance of the website.
Third party cookies
A third party cookie is set by a domain other than the one the user is visiting. For example, if a user is visiting www.wiltshirefarmfoods.com , a third party cookie could be set by www.exmple-analytics.com. So, if the user visits www.example-site2.com this website could also use third party cookies set by www.example-analytics.com. In effect, the user is recognised between sites.
Third party cookies are most commonly used for tracking users by advertising networks, search engines and social media sites.
Wiltshire Farm Foods have relationships with carefully selected and monitored suppliers who may also set cookies for marketing purposes. They are used to show you products and services on the internet, based on what you appear to be interested in.
We do not control the setting of these cookies, so we suggest you check the third party websites for more information about their cookies and how to manage them.
Q. So what does this mean for me?
We hope this gives you all the information you need on cookies, but if you have any further queries, please contact our customer helpline on 0800 773 773.