A Sweet Treat on a Summer’s Day

The arrival of the ice cream van was one of life’s simple pleasures. Long before supermarkets stocked freezers filled with every flavour under the sun, the ice cream van was a rare treat – a little bit of magic on four wheels.

The very first ice cream vans appeared on British roads in the late 1920s and early 1930s. In those early days, ice cream was often served in small, waxed paper cups with a wooden spoon or sandwiched between wafers – a far cry from today’s towering cones and extravagant toppings.

Ice cream vans had become a fixture of British life, especially during the long school holidays. Who can forget the thrill of choosing between a ’99 Flake, a fruity ice lolly, or a choc ice wrapped in silver foil?

A Sweet Treat on a Summer’s Day

Wiltshire Farm Foods Ice creams

When streets came alive

For many people those memories of standing in a queue with sticky pennies clutched in your hand, waiting for your turn at the van window, are some of the fondest from childhood. The sound of those chimes could bring a whole street to life, as neighbours gathered and children laughed together in the sunshine.

The ice cream van still makes its rounds, though perhaps not as often as it once did. And while flavours and fashions may have changed, the sense of delight that comes from a simple ice cream on a sunny day remains timeless.

You don’t need to chase an ice cream van to enjoy that nostalgic taste you remember.

Treat yourself to classic flavours from the comfort of home with our ice creams and sundaes: from rich raspberry ripple swirled through creamy clotted cream ice cream to smooth vanilla paired with luscious caramel sauce. 

Liquid Gold

From the past to your plate

From ancient cacao drinks to the irresistible treats we enjoy today, chocolate has truly stood the test of time.

To bring you that deep, classic chocolate flavour in our Chocolate Desserts, we carry that legacy forward using only carefully selected ingredients — Cocoa Mass and Cocoa Butter.

If the thought of chocolate is too tempting for you why not check out our dessert range?