Frozen Ready Meals from Wiltshire Farm Foods
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Happy Birthday Wiltshire Farm Foods!
Posted by Wiltshire Farm Foods on Friday, May 9 2008 | Permalink | Comments: 0
May sees Wiltshire Farm Foods celebrating its sixteenth year as the leading supplier of nutritionally balanced, tasty home delivered frozen meals.
But how did Wiltshire Farm Foods come about? We investigate the ingredients for a successful brand.
The company was established in 1991 by Ben Walden, a local Wiltshire farmer who also owned a small factory in Trowbridge, supplying frozen ready meals to Local Authorities. He identified a niche for a private home delivery service of frozen, healthy meals that could be prepared in minutes, taking the hassle out of cooking and making more time for the things you enjoy.
The idea was originally piloted in-house in Trowbridge for 12 months, with a plan to achieve national coverage and deliver outstanding products and service which would position Wiltshire Farm Foods as the country’s leading frozen ready meals delivery service.
After the pilot scheme, Wiltshire Farm Foods was rolled out to the South West. The concept really took off as people embraced the notion that ready meals could be as healthy and delicious as something prepared in the home, and by 1997 there was full UK coverage.
Wiltshire Farm Foods now operates a network of 66 and with over 16 years experience, has earned a reputation for delivering first class service, winning the prestigious Queen’s Award for Enterprise for outstanding innovation in the provision of tasty and nutritious meals.
Ever adaptable, with ranges suitable for many dietary requirements including diabetic, gluten-free, low-fat, moderate salt, milk and egg free, vegetarian, ethnic and soft and pureed to name but a few, with a recently expanded luxury line in the shape of Select.
Look out for our online newsletter for more details of the birthday and how you can help us celebrate, including a super Sweet Sixteen promotion and a very special competition.